Handcrafted in Jaipur, India

Wear the Soul of Rajasthan

Each jacket is quilted and embroidered by hand in Jaipur — where 500 years of tradition meets contemporary style. Your jacket has a maker. Their hands have a story.

100% Hand-block printed
500+ Happy customers
12+ Artisan families
Zoshak artisan handcrafted sustainable cotton bags featuring traditional Indian block printing laid out on a rustic surface, symbolizing slow fashion and ethical luxury.

Bestseller

The Gulbadan Jackets
Slow Fashion Block Print Heritage Zero Synthetic Materials Artisan-Made in Rajasthan Worldwide Shipping Fair Trade Always Slow Fashion Block Print Heritage Zero Synthetic Materials Artisan-Made in Rajasthan Worldwide Shipping Fair Trade Always
The hands behind your jacket have a name.

Zoshak was born from a simple belief: that the person who makes your jacket deserves as much recognition as the person who wears it. We work with 12 artisan families in Jaipur's old city — master craftspeople who've practiced block printing and hand embroidery for generations. Every jacket takes 3-5 days to create. Every stitch is placed by hand. Every artisan is paid fair wages and works in dignified conditions. When you wear Zoshak, you're not just wearing clothing. You're carrying forward a 500-year tradition. You're supporting families. You're choosing slow fashion over fast trends.

Meet the artisans →
Latest Drops

Crafted to last, made to be loved

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Blue embroidered jacket on a hanger against a white background Blue embroidered garment on a hanger against a white background
Embroidered jacket with floral patterns on a hanger against a white background Brown embroidered jacket with colorful patterns on a white background
Embroidered jacket with floral patterns on a wooden hanger against a white background Embroidered jacket with floral patterns on a hanger against a white background
The Craft

500 years of tradition in every stitch

Block printing on cotton is a Rajasthani tradition dating back to the 12th century. Each pattern is hand-carved into wooden blocks, dipped in natural dye, and stamped one impression at a time.

01
Hand-carved wooden blocks Each design is carved by master block-makers using traditional chisels. One block = 8-12 hours of work.
02
Natural dye printing Plant-based dyes are applied by hand, one block impression at a time. No synthetics.
03
Hand Embroidery & Quilting Artisans embroider details and quilt layers together using traditional kantha stitching.
04
Quality finishing Each piece is individually inspected, hand-stitched, and prepared for you.
Learn about our craft
Man working on a piece of wood with intricate designs using tools. Wooden Blocks
Hand holding a decorative wooden block with intricate carvings on a gray surface. Natural Dyes
Stack of colorful fabric rolls on a stone surface with a thatched roof in the background Quilting
Customer Love

Loved by Conscious Fashion Lovers Worldwide

4.32 Average rating · 200+ reviews
★★★★★

"I've gotten more compliments on this jacket than anything I've owned. The embroidery is STUNNING. You can feel the care in every stitch. Worth every penny."

S
Sarah M. New York, USA
★★★★★

"Finally, a brand that walks the talk on ethical fashion. The quality is incredible — thick quilting, beautiful velvet, hand-done embroidery. Plus knowing the artisan story makes me love it even more."

E
Emma T. London, UK
★★★★★

"Bought two as gifts and kept one for myself! Museum-quality craftsmanship. This is slow fashion done RIGHT."

P
Priya K. Toronto, Canada
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